Our vision
Our vision
The first scouting agency unveiling Africa’s emerging talent
We amplify the ability of labels and publishers to identify and connect with talents across the continent.
We help emerging artists promote their music
to industry professionals.
Our approach
Nyota is constantly monitoring artists on the African continent
to identify the best talents
This permanent artistic watch allow us to present artists that perfectly match with labels specific criteria
We value human-driven approach with artists.
Our goal is to understand their needs and connect them with the most suitable professionals.
Identifying African talent, a highly challenging task
Limited structures presence
Many African countries lack major music industry players, making artist discovery more difficult.
Data blind spots
The use of traditional data platforms (Soundchart, Chartmetric, etc.) is often ineffective in identifying emerging African talents.
Moreover, with the high cost of internet data, DSP statistics often fail to reflect an artist’s true influence and success.
Monetization issues
YouTube, the main music platform in Africa, does not provide artist remuneration in many countries, creating opportunities to generate revenue from international audiences.
In addition, revenues from streaming are lower in Africa than elsewhere.
A need for local expertise
Scouting requires in-depth knowledge of local markets and scenes, making it a highly time-consuming (and cost-consuming) process.
Africa, a high-potential
talent pool
A Young and creative scene
With the world’s youngest population, Africa is full of energy and talent, ready to make its mark globally.
A rapidly growing market
Sub-Saharan Africa’s music industry grew by 24.7% in 2024, with genres like Amapiano gaining more global attention.
The diaspora’s influence
African artists are reaching wider audiences thanks to diaspora support, but many still need more visibility to go further.
To bridge this gap,
we created Nyota.
Conceived as a scouting agency with a unique focus on Africa,
Nyota is committed to introducing music industry professionals to gifted artists destined for international stardom. Today, we value passion and exploration, and we believe music has no borders.
