Our vision
Our vision
Nyota is the brainchild of three pationates,
ardent followers of African sounds, who embarked on a quest to decode the future of music.
The trigger
A concerning pattern in French urban music over the past 2-3 years – a repetition of similar sounds and charts – topping hits across streaming platforms and radio airwaves.
This musical déjà vu left an increasing number of listeners craving something fresh and innovative.
The revelation
Their quest led them to long-term stays in Casablanca and Abidjan, a pivotal chapter that exposed them to local artists and enhanced their fascination with Africa’s ever-evolving music landscape.
Here, they unearthed a thrilling wave of creativity spanning Afrobeats, Amapiano, Rap, and other genres, driven by a rising generation poised for global recognition.
Africa, with its burgeoning population, expanding internet access, and the exponential growth of music streaming, unequivocally stands as the future of global music.
From a striking gap…
Yet, within this rich diversity of talent, a striking gap existed – the absence of record labels and professional structures across most of the African continent to spot these gems and nurture their international ambitions.
Upon their return to France, the Nyota Team curated this vision by conducting extensive research across Africa to identify the hits of tomorrow.
to the Nyota concept
Nyota was conceived as an A&R platform with a unique focus on Africa, committed to introducing music industry professionals to gifted artists destined for international stardom.
Today, our company is the result of passion, exploration and the conviction that music knows no boundaries.
